RFID Rollout at more than 1,200 Stores
Controlling and Locating Goods in the Store
RFID at LPP is Steadily Gaining Momentum
LPP’s flagship brand – Reserved – became the company’s first brand to be included in the RFID rollout plan in 2018. Currently, the expansion to three other brands – Mohito, Cropp and House – is taking place. In total, more than 1,200 stores are expected to be integrated. LPP relies on reusable RFID hard tags for labeling, which are tagged to garments directly in the manufacturing process at its approximately 500 supplier factories. In 2021, LPP expects 200 million tagged items across all brands.
Alexander Yashin, RFID Expert und Agata Mielewczyk, RFID Program Manager, LPP in an interview with .