A Digital Dressing Room

Test Clothing on Your Own Digital Avatar

The fashion sector has always had its own dynamics: In order to keep up with the times, new collections are launched at short intervals, increasingly independent of the previous main influencing factors such as the seasons for example. Long production and delivery times are set against the demands for rapid availability. In parallel, brick-and-mortar retail is coming under increasing pressure from the rapid growth of online retail.

What solutions provide relief?

Florian Kette, NeXR Technologies and Oliver Lange, H&Mbeyond., in an interview with .